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> Concept creation

It’s not just about designing a product but designing an experience. Understanding the problem from the outset not only ensures the right design but also minimises expenditure; the cost of having to re-work a design increases exponentially throughout the design and development cycle.

Research can be undertaken to gain a comprehensive understanding of the user and business needs to create the right design specification.  This is developed with a range of creative thinking techniques to deliver a fertile stream of ideas - informed by multidisciplinary experience from ergonomics to engineering.

Concept generation flow