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> Inclusive design

Some products are physically difficult or impossible to operate or have such a baffling array of features that they are unworkable - excluding many people who cope with impairment(s). With an increasingly ageing population, the impairments that come with age and the drive to create a more inclusive society, it has never been more important to maximise inclusion. Inclusive design helps produce products and services that are more satisfying and pleasurable for the wider population to use and ultimately - more profitable.

Guidance on ‘user centred’ design techniques can be given to help evaluate the capability demands of products and to understand how users with different types and degrees of impairments may interact with them. This offers a range of design guidelines to help make the product useable by the wider population. Exclusion audits, used throughout the design process, can be applied to existing products to help identify opportunities for re-design.

Image of frustrated user